When people discuss curb appeal, they’re talking about presentation. How your brick-and-mortar business presents itself to the world is all about image. While a clean, well-maintained appearance radiates confidence, expertise, and success… a run-down, dirty exterior gives off opposite vibes. To better sell your products and services to passersby maintaining a clean storefront certainly helps. Yes, this includes clean windows and sidewalks. But equal importance should be placed on awnings. Here are important reasons to consider awning cleaning.
Why Awning Cleaning?
When most people consider exterior cleaning needs, awnings may not immediately spring to mind. They’ll typically list landscaping, window cleaning, siding and parking lots. And we wouldn’t dispute those services. However, for your consideration: to keep your business looking really good, as in ‘stop, double-take, and head nod’ fresh you must rock clean awnings. Awnings are a building accessory that are intended to help show off your business. They’re a respite from direct sunlight, or offer shelter from the rain. We’re willing to bet this is more functionality than you may have stopped to consider.
Dirty Awnings = Passersby Yawning
A dirty, stained, or moldy awning is off-putting. It doesn’t elicit excitement or smiles. Those warm ‘gotta have it’ or ‘let’s check it out’ feelings. Instead, you’re giving off a negative impression to the community or potential customers. You work so hard to digitally market, network, and advertise; why shoot yourself in the foot with dirty awnings?
Clean Awnings Last Longer
If the image conscious reasons don’t resonate dear reader, than perhaps longevity will. Regular cleaning can improve the lifespan of the awnings. The golden rule of cleaning (not a real thing) might go something like this: maintenance is always cheaper than replacement. You see, all of that dust, dirt, and accumulating debris can lead to premature wear and tear on the material. Whether it’s canvas, glass, or wood is all vulnerable. No material is immune to the elements. Regular cleaning removes contaminants and prolongs the lifespan.
Preventing Damage
Related to longevity, let’s briefly dive into how outside elements can sabotage your beautiful, cherished awnings. Each season brings new threats. This can include bird droppings, tree sap, mildew, and pollutants. Over time these can cause deterioration, staining, or discoloration of the fabric or material. Paint peels, sealers thin, and even the surface of glass can become etched and foggy.
Hygiene and Health
Unclean awnings can become home to molds, which contributes to an unhealthy environment. Accumulated dust, pollen, and mold spores can circulate in the air and be inhaled. HVAC air intakes can pull this into your facility. This can be a health concern, especially for those with allergies and respiratory conditions.
In Conclusion
When it comes to image, there’s an old saying: look good, feel good. Feel good, perform good. Couldn’t it be argued that the same goes for your facility? With a clean, fresh storefront you and your business are putting your best foot forward. You’re confidently announcing to the world, come see me! I’m your [insert profession here] expert! Hopefully you won’t overlook your awnings ever again. There are so many important reasons consider awning cleaning, we're making it our mission to share this knowledge with friends! Do you need a quote on awning cleaning, reach out to us.